The Serum Essence

The secret to La Mer’s success as a skincare brand lies deep within the sea. Aerospace physicist Dr. Max Huber discovered the powerful regenerative properties of the giant sea kelp after he suffered burns in a lab accident. After 6,000 experiments and 12 years of research, he was successful in creating the Miracle Broth, a cell-renewing elixir that transformed the look of his skin which led to the much-loved Creme de la Mer moisturizer. Today, the brand has expanded its range to body care, men’s grooming, and face care formulations powered by the Miracle Broth to make your skin look its healthiest yet. Start your journey of transformation today by shopping for La Mer's hero products: the Regenerating Serum, the Eye Concentrate and Creme De La Mer, available in our UAE online store.