Create unforgettable moments with Jovani’s statement-making evening and bridalwear. The American ready-to-wear label is known to create dazzling gowns and embellished dresses for proms, weddings and other special occasions in your life. It was founded in 1983 by Jacob Maslavi in New York with a humble 10-person team that has exponentially grown over the years. Symbolizing elegance, luxurious craftsmanship and timeless beauty, Jovani pieces are loved by Hollywood celebrities, influencers and fashionistas alike. Megastar Taylor Swift wore a Jovani gown during her Fearless tour and the iconic You Belong with Me music video. Bring this high-octane glam into your life by shopping the UAE edit below, featuring sequin-embellished midis, feathered gowns and cocktail dresses.