Mallet London was dreamed up by Tommy Mallet when he fell in love with a particular shoe at the set of a reality TV show he was attending. When he couldn’t afford it, he wanted to create an affordable alternative. His vision started taking life when he crossed paths with Evren and created the brand’s first sample. The label was born in 2015 with select products put online as a trial to test the public reaction and get feedback. Today, Mallet London has expanded with multiple stores across Europe and the USA, its iconic footwear worn by celebrities like Will.i.am, Craig David, Ollie Murs and Conor McGregor. Shop the UAE edit below that displays Mallet London’s slick designs and urban aesthetic.