Spell, originally known as Spell & The Gypsy Collective, is an iconic Australian brand that captures the essence of modern bohemian style. Born from the creative vision of sisters Elizabeth and Isabella, Spell began as a small venture in Byron Bay and has since blossomed into a fashion powerhouse, celebrated for its whimsical designs and commitment to sustainability. Each piece from Spell’s collection, whether it’s a flowing maxi dress or a delicate lace blouse, tells a story of adventure, romance, and freedom. The brand’s unique blend of nostalgia and contemporary style offers a sartorial escape to those who seek a connection with nature and a free-spirited lifestyle. Embrace your inner bohemian and shop the latest collection from the UAE edit below.