Launched in 2015 by Joe Kudla, Vuori creates premium performance apparel inspired by the active Coastal California lifestyle - an integration of fitness, yoga, surf, and life. By reimagining how traditional activewear looks, feels, and performs, Vuori is much more than a brand, it’s a way of life with a new perspective on performance apparel featuring pieces designed with top technical properties that can withstand tough workouts and easily transition into everyday life, too.